|To reinforce the image of PostFinance as a simple bank, we launched a Swiss-wide social media campaign. Creative minds were challenged to submit their ideas for the campaign claim "#Alltagsvereinfacher gesucht!" (Everyday simplifier wanted!) to help make everyday life easier. Three video spots advertised the campaign and were distributed on all of PostFinance’s social media channels: Facebook, Twitter and even YouTube.|
Participants were able to submit their ideas on the idea.postfinance.ch landing page and share them on the corresponding social media platforms. A specialist jury judged the five most popular everyday simplifiers and chose three: The winners received starting capital of up to 10,000 Swiss francs to realize their ideas.
|The campaign was very well received and has been the most successful social media campaign of PostFinance to date. The videos were shared over 600 times and received more than 1,700 likes in just four weeks. Some of the projects submitted on the landing page earned more than 2,000 likes, were organically spread through shares and tweets and ended up expanding its reach with an additional 1.5 million contacts. Bloggers immediately started using the hashtag #Alltagsvereinfacher, and some start-ups used the platform for advertising. Including the founders of the three winning projects, DogSense, Gymhopper app and Yuggler app.|